1+ hour, 26+ min ago  (288+ words) Being remembered is not enough for advertising to be effective. To do so, advertising much firmly entrench the brand in people's long-term memories. That means uniquely ownable characters and other recurring devices aren't just nice-to-haves in the pursuit of creative…...

2+ week, 4+ day ago  (438+ words) Campaign Brief Since debuting its "Engineered for Whatever" brand platform, Columbia Sportswear has pushed its gear to the limits through bold, unexpected outdoor test scenarios. Now, the brand is raising the bar with a surprising spin on a classic nature…...

4+ mon, 2+ week ago  (448+ words) Campaign Brief Independent international award-winning brand and design agency Hulsbosch continues its 15-year partnership with Taronga Conservation Society by creating the brand logo and visual identity for its bold new conservation initiative that will "rewild" more than 3, 000 hectares of cleared…...